Educatoria : Jurnal Ilmiah Ilmu Pendidikan

Analisis Pola Komunikasi Fandom K-Pop NCTzen di Media Sosial sebagai Bentuk Interaksi Digital

Keisha Azzahra Lathifah, Amiruddin Saleh, Harvia Atika Zahira — Thu, 15 Oct 2026 00:00:00 +0700

This study aims to analyze the communication patterns of the K-Pop fandom NCTzen on social media as a form of digital interaction and the formation of collective identity. The selection of NCTzen as the object of research is based on the characteristics of the fandom that actively utilizes digital platforms to build interactions, coordinate collective activities, and strengthen solidarity among fans. This study uses a descriptive qualitative approach with digital ethnography methods. Data were collected through non-participant digital observation, in-depth online interviews, and digital documentation studies on platforms X, Instagram, and TikTok. The results show that NCTzen communication patterns are not only formed through the use of fandom-specific language and digital symbols, but also through collective coordination practices, such as the use of trending hashtags and the implementation of fan projects, which strengthen participation and shared identity. Other findings indicate that the intensity and direction of fandom interactions are related to certain moments, such as comebacks and concerts, when platform features and social media algorithm mechanisms play a role in expanding visibility and encouraging the mobilization of fan participation. These findings emphasize that communication within the fandom is not merely a means of exchanging information and expressing support, but also a social practice for building collective identity and organizing collective action in the digital space. Theoretically, this research contributes to digital communication and fandom studies by demonstrating the relationship between participatory communication practices, collective identity formation, and the dynamics of social media platforms within online fan communities.

Batik Ciprat sebagai Jalan Kemandirian Ekonomi: Strategi Inklusif Finansial Penyandang Disabilitas di Barokah Kismantoro

Thu, 15 Oct 2026 00:00:00 +0700

Financial inclusion is an important factor in promoting the economic independence of people with disabilities, who still face limited access to economic resources and business opportunities. This study aims to analyze financial inclusion strategies in strengthening the economic independence of people with disabilities through Batik Ciprat Barokah Kismantoro and examine the role of the government and the private sector in supporting sustainable empowerment. This study uses a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation, then analyzed through the stages of data condensation, data presentation, and drawing and verifying conclusions. The results show that financial inclusion strategies are realized through capital support, skills training, business mentoring, and multi-stakeholder collaboration that contribute to increasing productive capacity, economic independence, and social inclusion of people with disabilities. However, the sustainability of the program still faces obstacles in marketing, business management, product quality consistency, and market competitiveness. The novelty of this study lies in the analysis of the relationship between financial inclusion strategies, skills-based economic empowerment, and multi-stakeholder collaboration in the context of batik businesses involving people with disabilities. These findings imply the need to strengthen financial and business management mentoring, expand marketing partnerships, and utilize digital platforms to increase market reach and business sustainability. Therefore, Batik Ciprat Barokah Kismantoro has the potential to become a model for inclusive economic empowerment that supports the economic independence of people with disabilities.

Pengaruh Digital Marketing melalui Platform TikTok terhadap Awareness Brand “Skintific”

Rizky Arthandi Aripin, Fahmi Fuad Cholagi, Harvia Atika Zahira — Thu, 15 Oct 2026 00:00:00 +0700

The development of social media has changed the marketing strategy of companies from conventional methods to more interactive and effective digital marketing. One platform that is widely used as a marketing medium is TikTok because it has an algorithm that is able to reach a wide range of users through short video content. Skintific is one of the skincare brands that actively utilizes TikTok to increase brand awareness among Generation Z. This study aims to determine the effect of digital marketing through the TikTok platform on brand awareness of Skintific products among Generation Z. The study used a quantitative approach with a survey method. The sampling technique used purposive sampling with a sample of 50 respondents who met the research criteria, namely aged 17-25 years, actively using TikTok for at least one hour per day, and having seen Skintific promotional content on TikTok. Data were collected through a Google Form-based questionnaire using a five-point Likert scale. Data analysis was carried out using validity tests, reliability tests, normality tests, simple linear regression, t-tests, and coefficients of determination with the help of IBM SPSS Statistics. The results showed that digital marketing through TikTok has a positive influence on brand awareness of Skintific products. The findings of this study provide input for companies in developing more effective digital marketing strategies and serve as a reference for further research on digital marketing in the beauty industry.

Pengembangan Media “BU SUSI” (Buku Saku Siswa) pada Materi Membaca Peta untuk Siswa Kelas V Sekolah Dasar

Ade Amellya Azka, Wahyudi Wahyudi, Aprilia Dwi Handayani — Thu, 15 Oct 2026 00:00:00 +0700

This study aims to develop "BU SUSI" (Student Pocketbook) learning media for map-reading lessons for fifth-grade elementary school students and to describe its validity, practicality, and effectiveness. The study employs the Research and Development (R&D) method using the ADDIE model, which encompasses the stages of analysis, design, development, implementation, and evaluation. The research subjects were fifth-grade students at SD Negeri Tunge 1. Research instruments included expert validation sheets, teacher and student response questionnaires, and learning outcome tests. The results indicate that the media achieved a validity level of 93.3%, falling into the "highly valid" category. Regarding practicality, the media scored 93.7% in the limited trial and 94.4% in the extensive trial, while teacher responses reached 96%, placing it in the "highly practical" category. The media's effectiveness was demonstrated by classical learning mastery rates of 87.5% and 88.89%, as well as N-Gain scores of 0.47 and 0.58, both falling within the medium category. Thus, the BU SUSI media is suitable for use as a learning tool for map-reading lessons in elementary schools.

Hubungan Intensitas Penggunaan Artificial Intelligence dengan Motivasi Belajar Siswa pada Mata Pelajaran Informatika

Zaskia Fitri Ramadhani, Fitra Ramadhan Akbar, Sugiran Sugiran, Yusrizal Yusrizal — Thu, 15 Oct 2026 00:00:00 +0700

This study is motivated by the increasing use of Artificial Intelligence in informatics education, as well as variations in the intensity of Artificial Intelligence usage and student learning motivation. These conditions highlight the importance of obtaining empirical evidence regarding the relationship between the intensity of Artificial Intelligence usage and learning motivation within the context of vocational education. The objective of this study is to analyze the relationship between the intensity of Artificial Intelligence usage and student learning motivation in the informatics subject at SMK PAB 2 Helvetia. The study employs a quantitative approach using a correlational method. The population consists of 36 Grade X students from the Software Engineering (RPL) specialization, with a sample of 20 students selected via simple random sampling. Data were collected using Likert scales comprising 25 statements for the Artificial Intelligence usage intensity variable and 25 statements for the learning motivation variable. Analysis included descriptive statistics, the Shapiro-Wilk normality test, Pearson Product Moment correlation, and the coefficient of determination using IBM SPSS Statistics version 25. Research findings indicate that both variables exhibit a normal distribution. Correlation analysis yielded a coefficient of 0.693 with a significance level of 0.001 (< 0.05), demonstrating a positive and significant relationship between the intensity of Artificial Intelligence usage and learning motivation. An R² value of 0.480 indicates that 48.0% of the variation in learning motivation scores is associated with the variation in Artificial Intelligence usage intensity scores within the analysis model, while 52.0% is attributed to other factors not analyzed in this study. This study provides empirical evidence that the intensity of Artificial Intelligence usage is strongly correlated with student motivation in informatics learning. In other words, the findings can assist teachers in integrating Artificial Intelligence as a targeted learning aid while fostering independence, understanding, and responsible use of the technology.