Analisis Strategi Jurnalistik Radar Bogor dalam Mempertahankan Daya Tarik Berita Digital di Era Media Online

Dian Fitri Nuur’ Ainii; Abung Supama Wijaya

doi:10.36312/panthera.v6i4.1463

Authors

Dian Fitri Nuur’ Ainii Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia
Abung Supama Wijaya Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia

DOI:

https://doi.org/10.36312/panthera.v6i4.1463

Keywords:

Digital News, Google Analytics, Local Media, Audience Behavior, Search Engine Optimization, Journalistic Strategy

Abstract

This study aims to analyze the journalistic strategies employed by Radar Bogor to maintain the appeal of its digital news amidst the evolution of online media and changing audience behaviors. A descriptive qualitative approach was adopted, utilizing a case study method to examine Radar Bogor’s digital news production and management practices. Data were gathered through in-depth interviews, observation, and documentation, then analyzed interactively through stages of data reduction, data display, and conclusion drawing and verification. The results indicate that Radar Bogor implements several strategies, including the use of Search Engine Optimization (SEO), the selection of local issues relevant to the community, the use of engaging yet accurate headlines, the incorporation of visual elements, and the adoption of news angles that prioritize accuracy and balance through verification processes. The editorial team also utilizes Google Analytics to monitor audience consumption patterns, using this data to evaluate and shape news coverage strategies. The findings reveal that a local focus serves as a key strength, enabling the media outlet to produce news that is contextual and relevant to audience needs. This study contributes to the understanding of how journalistic practices, digital technology, and audience behavior analysis are integrated into news management within local media. The study concludes that the success of local media in sustaining the appeal of digital news depends on the ability to integrate journalistic quality, digital technology utilization, and an understanding of local audience needs.

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