Sosialisasi Literasi Keuangan dan Strategi Pemasaran Digital bagi Siswa SMA Negeri 5 Penajam Paser Utara dalam Mendukung Ekonomi Lokal

Ananda Fadhilah Willyasty Nur Aisyah; Dewi Dewi

doi:10.36312/nuras.v6i2.1172

Authors

Ananda Fadhilah Willyasty Nur Aisyah Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Balikpapan, Jalan Pupuk Raya, Balikpapan, Kalimantan Timur 76114, Indonesia
Dewi Dewi Program Studi Pendidikan Matematika, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Balikpapan, Jalan Pupuk Raya, Balikpapan, Kalimantan Timur 76114, Indonesia

DOI:

https://doi.org/10.36312/nuras.v6i2.1172

Keywords:

Digital Marketing, Digital Literacy, Financial Literacy, High School Students, STP

Abstract

The development of digital technology demands that the younger generation possess adequate literacy skills. However, observations at SMA Negeri 5 Penajam Paser Utara indicate that students' financial literacy remains low, and their use of social media is not yet productive. Students are not yet accustomed to simple financial record-keeping, are unable to consistently differentiate between needs and wants, and tend to use social media primarily for entertainment. This community service activity aims to improve students' understanding of financial management from an early age and the use of social media as a productive tool through the concept of digital marketing. The method used is educational outreach combined with interactive discussions and simulations of Segmenting, Targeting, and Positioning (STP) strategies in digital marketing. Students are guided to understand the importance of financial literacy and personal financial management. Based on the evaluation results, this activity successfully improved students' understanding of digital marketing and financial management, as well as equipped them with basic knowledge in utilizing digital financial platforms and social media effectively and wisely.

Downloads

Download data is not yet available.

References

Anggraini, A. S. N., Prastyaningtyas, E. W., & Irmayanti, E. (2024). The Influence of Digital Literacy, Financial Literacy, and Economic Literacy on Adolescent Financial Management in Sumberejo Village. International Journal of Research and Review, 11(5), 361-371. https://doi.org/10.52403/ijrr.20240542

Bungai, J., Setiawan, H., Putra, F. A., Sakti, B. P., & Sukoco, H. (2024). Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness. Al-Fikrah: Jurnal Manajemen Pendidikan, 12(1), 110-122. https://doi.org/10.31958/jaf.v12i1.12318

Haryono, A., Handayani, S., Satrio, Y. D., Munir, S., & Narmaditya, B. S. (2022). Economic Learning Education and Financial Literacy among Indonesian Students. Pegem Journal of Education and Instruction, 12(3), 106-110. https://doi.org/10.47750/pegegog.12.03.12

Jusar, I. R., Jamaris, J., & Solfema, S. (2023). Pendidikan dalam Teori Proses Sosialisasi di Sekolah Dasar. Jurnal Basicedu, 7(1), 276-287. https://doi.org/10.31004/basicedu.v7i1.4354

Lu’lu’Innida, L., Aisyi, N. R., Limaran, K., Widihastuti, R. A., & Suryono, S. (2024). Pengenalan Segmenting, Targeting, Positioning (STP) dan Penerapan Digital Marketing sebagai Strategi Pemasaran Produk Lokal Jahe Instan Desa Banjarsari. Jurnal Bina Desa, 6(2), 198-204. https://doi.org/10.15294/jbd.v6i2.46904

Mancone, S., Tosti, B., Corrado, S., Spica, G., Zanon, A., & Diotaiuti, P. (2024). Youth, Money, and Behavior: The Impact of ﬁnancial Literacy Programs. Front. Educ., 9, 1397060. https://doi.org/10.3389/feduc.2024.1397060

Nurlan, N., Fitriadi, I., Safnowandi, S., Lukitasari, D., & Suadi, T. (2023). Sosialisasi Perilaku Hidup Bersih dan Sehat serta Pemahaman Deteksi Dini Gejala Coronavirus Disease 2019 (Covid-19). Nuras : Jurnal Pengabdian Kepada Masyarakat, 3(2), 72-78. https://doi.org/10.36312/nuras.v3i2.184

Putranti, L., & Tabun, P. S. (2024). Financial Knowledge, Financial Attitude, Self-Efficacy, Mathematical Anxietyand Financial Literacy. Bisman (Bisnis dan Manajemen): The Journal of Business and Management, 7(3), 526-536. https://doi.org/10.36815/bisman.v7i3.3501

Sari, G. I., Winasis, S., Pratiwi, I., & Nuryanto, U. W. (2024). Strengthening Digital Literacy in Indonesia: Collaboration, Innovation, and Sustainability Education. Social Sciences & Humanities Open, 10, 101100. https://doi.org/10.1016/j.ssaho.2024.101100

Setiadi, D., Nurhayati, S., Ansori, A., Zubaidi, M., & Amir, R. (2023). Youth’s Digital Literacy in the Context of Community Empowerment in an Emerging Society 5.0. Society, 11(1), 1-12. https://doi.org/10.33019/society.v11i1.491

Setiawati, R., Adriani, Z., & Wediawati, B. (2022). Entrepreneurial Interest in Startup Business Based on Entrepreneurial Literacy and Digital Literacy. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 10(4), 235-250. https://doi.org/10.22437/ppd.v10i4.18819