Pendampingan Home Industri Kripik Usus “Pawon” dalam Pengajuan Hak Kekayaan Intelektual di Mojosongo, Jombang
DOI:
https://doi.org/10.36312/nuras.v6i4.1940Keywords:
Intellectual Property Rights, Business Legality, Brands, Mentoring, MSMEsAbstract
This Community Service activity aims to enhance the understanding, skills, and legal awareness of business owners regarding the importance of Intellectual Property Rights (IPR) specifically trademark protection for the "Pawon" Chicken Intestine Chip Home Industry in Mojosongo, Balongbesuk, Diwek, Jombang. The partner's primary challenges included limited understanding of IPR as a business asset, the function of trademarks as identifiers and instruments of legal protection, and the administrative procedures for IPR registration. The project involved a single partner: the "Pawon" Chicken Intestine Chip Home Industry. A participatory action method with a descriptive-participatory approach was employed, comprising three stages: planning, acting, and evaluation. Program implementation included needs assessment and observation, IPR education, entrepreneurship capacity building, training, practical sessions on document preparation and IPR application, evaluation, and subsequent follow-up and mentoring. Data were collected through observation, interviews, documentation, logbooks, and training outcome evaluations, then analyzed using a descriptive-comparative method by contrasting the partner's conditions before and after the activity. The results demonstrate an improvement in the partner's understanding of the strategic value of trademarks, the benefits of legal protection, and the requirements and stages of IPR application. Participatory and sustained mentoring also enhanced the partner's skills and independence in managing business legality. This activity confirms that integrating legal education, entrepreneurship training, practical application, and mentoring serves as an effective model for empowering home-based MSMEs to strengthen their legality, competitiveness, and business sustainability.
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