Peningkatan Daya Saing UMKM Melalui Visual Branding dan Pembukuan Keuangan pada UMKM Anggun Fashion Store Pantai Karangjahe Rembang

Agustina Widiastuti; Ajeng Fatma Cahyati; Eka Septya Ningrum; Nurma Gupita Dewi

doi:10.36312/nuras.v5i3.484

Authors

Agustina Widiastuti Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas YPPI Rembang, Jalan Raya Rembang-Pamotan KM. 4, Rembang, Jawa Tengah 59219, Indonesia
Ajeng Fatma Cahyati Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas YPPI Rembang, Jalan Raya Rembang-Pamotan KM. 4, Rembang, Jawa Tengah 59219, Indonesia
Eka Septya Ningrum Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas YPPI Rembang, Jalan Raya Rembang-Pamotan KM. 4, Rembang, Jawa Tengah 59219, Indonesia
Nurma Gupita Dewi Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas YPPI Rembang, Jalan Raya Rembang-Pamotan KM. 4, Rembang, Jawa Tengah 59219, Indonesia

DOI:

https://doi.org/10.36312/nuras.v5i3.484

Keywords:

Financial Bookkeeping, MSMEs, Visual Branding

Abstract

MSMEs play an important role in driving local economic growth, but many business actors still face various obstacles in managing and developing their businesses. This community service activity aims to improve the competitiveness of Anggun Fashion Store, one of the MSMEs in Punjulharjo Village that is engaged in clothing sales and has been operating since 2017. The methods used include interviews, field observations, and intensive mentoring from May 10 to June 10, 2025. Based on the identification results, the main problems faced are the unattractive appearance of the store, incomplete financial bookkeeping, and minimal product promotion. The solutions implemented include adding visual elements, such as wall stickers and promotional banners, compiling a more systematic profit and loss and balance sheet book, and providing price labels on superior products. The results of the activity show an increase in the visual appeal of the store and neatness in financial records that make it easier for owners to monitor monthly income. In general, this activity has a positive impact on business development with an increase in daily visits, as well as awareness of business actors regarding the importance of better business management.

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