Signifikansi Fitur Postingan Ulang di TikTok terhadap Ekspresi Diri pada Generasi Z

Dian Fitri Nuur’ Ainii; Hudi Santoso; Leonard Dharmawan

doi:10.36312/educatoria.v6i1.846

Authors

Dian Fitri Nuur’ Ainii Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Raya Pajajaran Nomor 15, Bogor, Jawa Barat 16128, Indonesia
Hudi Santoso Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Raya Pajajaran Nomor 15, Bogor, Jawa Barat 16128, Indonesia
Leonard Dharmawan Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Raya Pajajaran Nomor 15, Bogor, Jawa Barat 16128, Indonesia

DOI:

https://doi.org/10.36312/educatoria.v6i1.846

Keywords:

Self-Expression, Generation Z, Reposting, TikTok

Abstract

The increasing use of the repost feature on TikTok among Generation Z has prompted a study on how the feature plays a role in shaping self-expression in the digital space. This study uses a quantitative method with a survey of 92 students of SMA Negeri 6 Tangerang Regency to identify the effect of the intensity of repost feature use on the level of self-expression. Data were analyzed using reliability tests, validity, simple linear regression, t-test, and f-test. The results of the analysis show that the repost feature has a significant influence, indicated by the correlation coefficient and R regression value of 0.625 with an R Square of 0.391, meaning 39.1% of the variation in self-expression is explained by the use of the repost feature. The t-test produces a value of 7.602 (p = 0.000), further confirming this influence. The higher the intensity of repost feature use, the greater the level of self-expression shown by users, so this feature plays an important role as a means of self-representation and a means of building social connectedness for Generation Z on the TikTok platform.

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