Analisis Teknik dan Hasil Tata Rias Wajah antara Makeup Natural dan Glam Look

Intan Santika Permatasari; Bunga Julian Sunaryo; Nabila Azzahra; Mutiara Putri Setyawan; Lailatul Habibah; Anik Maghfiroh

doi:10.36312/educatoria.v6i2.1158

Authors

Intan Santika Permatasari Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Kolonel H. R. Hadijanto, Semarang, Jawa Tengah 50229, Indonesia
Bunga Julian Sunaryo Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Kolonel H. R. Hadijanto, Semarang, Jawa Tengah 50229, Indonesia
Nabila Azzahra Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Kolonel H. R. Hadijanto, Semarang, Jawa Tengah 50229, Indonesia
Mutiara Putri Setyawan Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Kolonel H. R. Hadijanto, Semarang, Jawa Tengah 50229, Indonesia
Lailatul Habibah Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Kolonel H. R. Hadijanto, Semarang, Jawa Tengah 50229, Indonesia
Anik Maghfiroh Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Kolonel H. R. Hadijanto, Semarang, Jawa Tengah 50229, Indonesia

DOI:

https://doi.org/10.36312/educatoria.v6i2.1158

Keywords:

Makeup, Glam Makeup Techniques, Natural Makeup Techniques

Abstract

Natural makeup and glam makeup are derived from different makeup techniques. Makeup, as the art of transforming appearance using cosmetics, is influenced by global trends such as Korean beauty for natural makeup and the Western entertainment industry for glam makeup. This study uses a descriptive qualitative approach with a feminist framework and a cultural studies perspective. The results show that natural makeup emphasizes simplicity with lightweight products like BB cream and lip tint, suitable for everyday activities, representing authenticity and psychological comfort. In contrast, glam makeup focuses on drama using full-coverage foundation and bold eyeshadow, ideal for formal events, a symbol of luxury and performativity. The comparison reveals differences in application, products, and cultural meanings, where natural makeup rejects excessiveness, while glam makeup is associated with capitalism and patriarchy. The conclusion emphasizes makeup as a medium for identity construction, encouraging wise choices for authentic empowerment.

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