Analisis Gaya Komunikasi Konten Video TikTok @sadampermanawiyana dalam Membentuk Respon Audiens

Nadya Rizky Syarief; Amiruddin Saleh; Harvia Atika Zahira

doi:10.36312/educatoria.v6i3.1489

Authors

Nadya Rizky Syarief Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia
Amiruddin Saleh Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia
Harvia Atika Zahira Program Studi Komunikasi Digital dan Media, Sekolah Vokasi, IPB University, Jalan Kumbang Nomor 14, Bogor, Jawa Barat 16128, Indonesia

DOI:

https://doi.org/10.36312/educatoria.v6i3.1489

Keywords:

Communication Style, TikTok Content, Content Creator, Social Media, Audience Response

Abstract

This study examines the communication style employed by TikTok content creator @sadampermanawiyana and its impact on audience responses. The research is grounded in the phenomenon of the growing role of content creators on TikTok in shaping public opinion and interaction. Utilizing a descriptive qualitative approach, data were collected through in-depth interviews with one expert informant, three active users, and one passive user. The results reveal that the creator employs a combination of relaxed, precise, dramatic, impression-leaving, open, and friendly styles, packaged in an informative storytelling format using semi-formal language. Audience responses encompass cognitive (understanding), affective (feelings), and conative (action) dimensions. These findings indicate that a flexible communication style tailored to the characteristics of the young audience on TikTok is a determining factor in the effectiveness of digital communication. The study underscores the importance of content creators selecting the appropriate communication style to foster meaningful audience interaction and engagement.

Downloads

Download data is not yet available.

References

Amelinda, R., Jumriani, J., & Andriani, A. (2023). Fenomena Sarkasme Komunikasi: Analisis Gaya Komunikasi Selebgram di Media Sosial. Palita : Journal of Social Religion Research, 8(2), 251-262. https://doi.org/10.24256/pal.v8i2.4893

Dewi, I. N., & Safnowandi, S. (2020). The Combination of Small Group Discussion and ARCS (MODis-ARCS Strategy) to Improve Students’ Verbal Communication Skill and Learning Outcomes. Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram, 8(1), 25-36. https://doi.org/10.33394/j-ps.v8i1.2478

Khanifah, U. J., & Nisa, P. K. (2023). Gaya Komunikasi Kevin Nguyen dalam Menyampaikan Isu Politik di Media TikTok. Repository. Al Munir : Jurnal Komunikasi dan Penyiaran Islam, 14(1), 86–97. https://doi.org/10.15548/amj-kpi.v14i1.7017

Kotler, P., & Keller, K. L. (2016). Marketing Management (Edisi ke-15). New Jersey: Pearson Education.

Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook (Edisi ke-2). California: Sage Publications.

Nabila, S., & Febriana, P. (2025). Analisis Gaya Berkomunikasi Online Influencer Vania Winola melalui Akun TikTok @Vania. Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS), 5(1), 92–106. https://doi.org/10.47233/jkomdis.v5i1.2273

Nasrullah, R. (2017). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: PT. Remaja Rosdakarya.

Ningsih, A. F., Sulistiono, B., Anawati, N., & Setiyoko, D. T. (2024). Pengaruh Inovasi Teknologi pada Dinamika Kehidupan Sosial: Literature Review. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 3(1), 1–12. https://doi.org/10.31004/jerkin.v3i1.345

Rakhmat, J. (2018). Psikologi Komunikasi (Ed. Revisi). Bandung: PT. Remaja Rosdakarya.

Safina, Z., Ali, M., Masriadi, M., Subhani, S., & Fitri, D. (2024). Analisis Gaya Komunikasi Penjual pada Akun TikTok @Grosirshop_Stufff. Cendekia : Jurnal Hukum, Sosial dan Humaniora, 2(4), 840–849. https://doi.org/10.70193/cendekia.v2i4.135

Sayuti, A. (2021). Analisis Gaya Komunikasi Presiden Joko Widodo saat Berpidato melalui Unggahan di Media Sosial YouTube. Thesis. Universitas Islam Negeri Ar-Raniry Banda Aceh.